Wendy's , a household name in the industry, remains
active digitally, constantly. They are very reasonably priced and always
have great deals. Fast food restaurants have surged a social media war
dishing out content and promotions faster than ever. It seems their platform of
choice is Twitter even though they are active on other social media platforms
like Facebook and Instagram. They are very humorous and detach from the world
of professionalism. To improve their efforts, the company could initiate
more personal interaction with consumers such
as retweeting compliments by customers or reposting images of
customers enjoying their product.
